In the realm of brick and mortar small businesses, your sign plays a vital role as a beacon, directing customers to your establishment while simultaneously capturing the interest of potential new patrons. As a fledgling enterprise, the sight of your sign will entice passersby to pause and explore what your business has to offer. Moreover, individuals relocating to the area actively seek out local establishments to become acquainted with and support.
To put a point on it, a study by Brigham Young University found that products with signs outsold products without by 18%.
1. Signs tell people who you are and what you do
Without a doubt, utilizing signage for your business is an essential practice to attract new business. Retailers and restaurants particularly use signs to achieve this goal. The main sign typically reveals the business name, while secondary signage offer valuable insights into the products or services available. This enables customers to make informed decisions based on their preferences. Furthermore, the quantity and caliber of information conveyed through your signs can greatly influence customers, ultimately persuading them to select your offerings over those of your competitors.
2. Signs guide people to your business
More than 50% of customers have encountered difficulties locating a business due to small or ambiguous signage.
In the case that your business is not situated in a high visibility location, it is very important to assist individuals in finding their way to your establishment. Drawing people in from a distance holds significant importance, as your aim is to steer them past competitors and towards your doorstep. Employing imaginative and distinctive signage that is effortlessly noticeable will prove instrumental in accomplishing this goal.
3. Signs share your branding message
Utilizing signs as a marketing tool facilitates the establishment of brand recognition by upholding consistency in colors, fonts, and messaging. It opens up numerous avenues for bolstering brand building efforts, such as incorporating customer testimonials onto signs or posters and displaying your mission and values on internal signage for visitors to peruse. These signs can also be leveraged as a component of internal marketing communications, showcasing product images, services offered, and celebrating employee accomplishments.
Please visit www.litsigndesign.com for more.
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