In the competitive world of business, the right signage can make all the difference in attracting customers and standing out from the crowd. When it comes to choosing between lighted and non-lighted signs, businesses in Phoenix, AZ, can benefit greatly from the added visibility and impact of illuminated signage. In this blog post, we explore the three key reasons why lighted signs, provided by custom sign solutions in Phoenix, AZ, outshine their non-lighted counterparts. Backed by research and industry expertise, these reasons shed light on the undeniable benefits of illuminated signage for businesses in the Phoenix area.
1. Enhanced Visibility and Extended Reach:
In a bustling city like Phoenix, AZ, where competition is fierce, businesses need every advantage to catch the attention of potential customers. Lighted signs offer a distinct advantage by ensuring visibility during all hours of the day. With vibrant illumination, these signs become beacons that draw attention even in low-light conditions. Research conducted by signage experts in Phoenix has shown that illuminated signs have a higher likelihood of capturing the attention of passing drivers and pedestrians, maximizing the opportunities for attracting foot traffic (1). Custom sign solutions in Phoenix, AZ, can provide tailored lighted signs that increase your business's visibility and extend your reach beyond daylight hours.
2. Increased Brand Recognition and Memorability:
Building a strong brand presence is essential for businesses looking to succeed in Phoenix, AZ's vibrant market. Lighted signs play a crucial role in establishing brand recognition and creating a lasting impression on customers. By incorporating your unique branding elements, such as your business name, logo, and key messaging, into an illuminated sign, you ensure that your brand stands out in customers' minds. A study conducted by the Sign Research Foundation found that illuminated signs significantly outperformed non-illuminated signs in terms of brand recall, with participants recalling illuminated signs up to 50% more accurately (2). With custom sign solutions available in Phoenix, AZ, businesses can create lighted signs that leave a lasting impact on customers and increase brand memorability.
3. Enhanced Aesthetics and Visual Appeal:
In a visually driven world, aesthetics matter. Lighted signs not only offer functional benefits but also enhance the overall visual appeal of your business's exterior. Custom sign solutions in Phoenix, AZ, can provide a range of lighting options, including LED, neon, or backlit signs, to create a visually captivating ambiance that aligns with your brand image. The dynamic and eye-catching nature of illuminated signs adds a touch of professionalism, sophistication, and allure to your storefront, enticing customers to explore what your business has to offer. By partnering with a trusted signage company in Phoenix, AZ, businesses can elevate their visual presence and make a lasting impression on customers.
For businesses in Phoenix, AZ, custom lighted signs provided by signage companies specializing in custom sign solutions can be a game-changer. The enhanced visibility, increased brand recognition, and elevated aesthetics of illuminated signs make them a superior choice for businesses looking to stand out and attract customers in a competitive market. By investing in lighted signs, businesses in Phoenix, AZ, can illuminate their brand, increase their visibility, and leave a memorable impression on potential customers.
So, if you're seeking custom sign solutions in Phoenix, AZ, don't overlook the brilliance of lighted signs. Visit our website at www.litsigndesign.com to explore all your sign options and discover how we can elevate your signage to an extraordinary level.
So true! As a consumer, lighted signs always catch my eye.