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Writer's pictureRick Millard

The Art of Business Signs: Exploring Post Signs, Channel Letter Signs, and Dimensional Letter Signs

Updated: Jul 17, 2023

Welcome back to the second installment of our three-part series, "The Art of Business Signs." In this post, we will continue our exploration of different types of business signs, delving into the unique characteristics and impact of Post Signs, Channel Letter Signs, and Dimensional Letter Signs. Each of these sign types possesses its distinct charm and plays a crucial role in capturing attention, establishing brand identity, and enhancing visibility. Join us as we unravel the artistry and purpose behind these essential elements of business signage.


Post Signs


Post Signs are a versatile and eye-catching form of outdoor advertising. Post Signs are freestanding structures that are typically mounted on posts or poles, making them visible from a distance. These signs offer ample space to showcase a business's logo, name, and relevant information, making them ideal for roadside visibility or larger properties. We will explore the different materials, designs, and customization options available for Post Signs, as well as their strategic placement to maximize exposure and capture the attention of passing traffic.



Channel Letter Signs


Next, we turn our attention to the sleek and modern appeal of Channel Letter Signs. These signs feature individual letters or characters that are mounted onto a backing,

creating a three-dimensional effect. Channel Letter Signs can be illuminated, providing enhanced visibility both during the day and at night. We will delve into the various styles, materials, and illumination options available for Channel Letter Signs, as well as their versatility for different business types. With their bold and eye-catching appearance, Channel Letter Signs are a popular choice for storefronts, shopping malls, and commercial complexes.



Dimensional Letter Signs


Dimensional Letter Signs are crafted by cutting individual letters or shapes from various materials such as metal, acrylic, or wood, creating a visually striking effect. Dimensional Letter Signs can be installed directly onto the building facade or mounted onto a backing for added depth and impact. We will delve into the different materials, finishes, and installation options available for Dimensional Letter Signs, as well as their ability to convey sophistication, professionalism, and brand identity. With their elegant design and tactile appeal, Dimensional Letter Signs are an excellent choice for businesses aiming to make a lasting impression.



In this second installment of our series, we have explored three distinct types of business signs: Post Signs, Channel Letter Signs, and Dimensional Letter Signs. Each type brings its unique charm and impact to the realm of business signage. Whether it's the versatility and visibility of Post Signs, the modern appeal and illumination of Channel Letter Signs, or the elegance and tactile appeal of Dimensional Letter Signs, these signs play a crucial role in capturing attention, establishing brand identity, and enhancing visibility. By understanding the artistry, customization options, and strategic placement behind these signs, businesses can effectively communicate their message, attract customers, and create a memorable brand experience. Join us in the final part of our series as we continue our exploration of the art of business signs, unlocking the secrets to creating impactful and visually stunning signage for your business.


For more, please visit www.LitSignDesign.com, a Phoenix AZ Custom Sign Company

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